What we won't do
Some things we've decided not to do. On purpose.
Give stock tips or signals
We don't tell you what to buy, when to buy, or when to sell. That's speculation, not education. We help you understand categories of investments, not pick winners.
Push products
We don't partner with brokers, AMCs, or banks. We don't earn commissions. When we mention an investment type, it's educational, not a recommendation to buy it.
Track you
We don't use cookies to follow you around. We don't build profiles. We don't know who you are, and we prefer it that way.
Create urgency
You won't see "Act now!" or "Limited time!" here. Good financial decisions take time. We'll never pressure you to do anything fast.
Promise returns
We don't say "earn 15% guaranteed" because that's not how investing works. We share historical ranges and remind you that past performance doesn't guarantee future results.
Encourage day trading
We believe in patience, not speculation. You won't find charts, technical analysis, or intraday strategies here. That's gambling dressed as investing.
What we do instead
Provide clarity
We explain options so you understand what exists and why something might or might not fit you.
Build focused tools
Each tool does one thing well. Answer questions, see options, understand why.
Offer learning resources
Glossaries, guides, and explanations. All free, all in plain language.
This isn't about being against things. It's about staying focused on what actually helps.